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Sheer Blends Cosmetics

founder: Simona Gruia
course: Diploma in Organic Skincare Formulation + Advanced Diploma in Organic Cosmetic Science
Graduation year: 2017
Launch year: 2014
location: Canada
Hero product: Precious Oils Face Serum – Prickly Pear & Baobab

Brand overview

Sheer Blends Cosmetics is a vegan and cruelty-free makeup and skincare company based in Canada. Launched in 2014 with a small line of natural makeup products, the company added a natural skincare line in 2017, when founder Simona Gruia attained her Diploma in Organic Skincare Formulation from Formula Botanica. A strong believer in a holistic approach to beauty, Simona passionately researches and selects the most vibrant, high-performance plant extracts and actives meant to nourish and bring new life to mature skin. Reflecting the company’s ethos of kindness and an all-encompassing love for the planet, people and animals, all formulations are lovingly handcrafted in small batches with natural, ethically sourced, sustainable, vegan and gluten-free ingredients.

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