Formula Botanica Graduate Steph Kelby

Pure Savvy

founder: Stephanie Kelby
course: Advanced Diploma in Organic Cosmetic Science + The Lab
Graduation year: 2014
Launch year: 2018
location: United Kingdom
Hero product: Close of play overnight radiance serum

Brand overview

Pure Savvy is a UK based skincare brand run by Steph Kelby whose passion is offering time-pressed women an alternative to the ritualised, ‘take time for you’ skincare routines that are advertised all around us. Each ingredient plays an integral part of the formulation and the outcome is exquisitely scented, high-performance skincare that delivers results in an instant.

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