Formula Botanica Graduate Steph Kelby

Pure Savvy

founder: Stephanie Kelby
course: Advanced Diploma in Organic Cosmetic Science + The Lab
Graduation year: 2014
location: United Kingdom
Hero product: Close of play overnight radiance serum

Brand overview

Pure Savvy is a UK based skincare brand run by Steph Kelby whose passion is offering time-pressed women an alternative to the ritualised, ‘take time for you’ skincare routines that are advertised all around us. Each ingredient plays an integral part of the formulation and the outcome is exquisitely scented, high-performance skincare that delivers results in an instant.


Online Store


Visit Now



Start Reading

Free Online Course


Become like Steph

Leave us a comment


Ana is the Content and Membership site coordinator at Formula Botanica. Learn more about the Formula Botanica team here.


We love receiving your emails. We try to respond to all messages within 2 working days, but are often much faster!

Copyright Herb & Hedgerow Ltd. 2012-2023 All Rights Reserved. Terms & Conditions | Privacy Policy | Earnings Disclaimer Herb & Hedgerow Ltd is a company registered in England and Wales. Registered number: 07957310. Registered office: Wadebridge House, 16 Wadebridge Square, Poundbury, Dorchester, Dorset DT1 3AQ, UK. Please do not post anything to this address.

Log in with your credentials

Forgot your details?