Subtle Green

founder: Chitra Desikan
course: Diploma in Organic Skincare Formulation + Advanced Diploma in Organic Cosmetic Science
Graduation year: 2016
Launch year: 2015
location: Canada
Hero product: Custom Moisturizers

Brand overview

Subtle Green is a natural and clean skincare brand focused on bringing a spa-like custom experience to your home. Aside from innovative products that include Champagne and Cacay oils, the best market differentiator has been the creation of a custom line of moisturizers and serums. Their customers pick and choose their ingredients using an easy web wizard and get a custom product mailed out in 48 hours. Chitra Desikan, founder of the brand, meticulously chooses each ingredient for being sustainable, green, clean and potent. Product textures and scents are meticulously crafted with the sole intent to bring a spa quality skincare experience home to the customers. Chitra is constantly learning and is grateful for the knowledge and training received from Formula Botanica, which helped her business to grow.

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