Wura’s Secret

founder: Tinuola Adigweme
course: Diploma in Organic Haircare Formulation
Graduation year: 2021
location: Nigeria
Hero product: Special Formula Hair Growth Oil

Brand overview

Wura’s Secret, founded by Tinuola Adigweme, is a premium beauty and wellness brand that inspires beauty and confidence through innovative African beauty solutions. The brand prides itself on creating result-driven hair products using pure and natural ingredients ethically sourced in Africa. They believe that everyone can achieve longer and healthier hair.

Formula Botanica provided the knowledge Tinuola needed to expand her brand’s product range and improve its formulations. The line includes products for hair growth as well as care products for men, women, and children. Formula Botanica was key in helping Tinuola to expand and improve Wura’s Secret.

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