Jaci Natural

founder: Daniella Miwa Kakazu and Luiza Monteiro
course: International Organic Skincare Entrepreneur Program + The Lab
Graduation year: 2019
location: Brazil
Hero product: Deodorant cream

Brand overview

Jaci Natural is a Brazil-based skincare company run by Daniella Kakazu and Luiza Monteiro. Jaci offers natural, vegan, low-waste and minimalist skin and body care products drawing on the best, sustainably-sourced ingredients Brazil’s biodiverse nature has to offer. Jaci’s products are always packaged with the minimum amount of plastic and their formulas are highly effective and concentrated. The brand aims always to reduce its environmental impact on the planet. In the Tupi-guarani language, Jaci is the goddess of the Moon. According to indigenous mythology, Jaci was created by the God Tupã to be the queen of the night, bringing harmony and beauty to the Earth. And this is what Jaci is about: bringing harmony to our planet and all living beings.

Formula Botanica helped Daniella and Luiza in many ways. They were able to improve their products’ quality, resolve formulation problems and understand how to research latest market trends. They say that the school was crucial to Jaci Natural’s growth as a brand. They credit the help Formula Botanica and its team provided through professional training and community support, both of which helped them launch their brand successfully.


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