Quinto Elemento

founder: Lina Maria Echeverry Gomez
course: International Organic Skincare Entrepreneur Program
Graduation year: 2022
location: Colombia
Hero product: Calendula facial gel

Brand overview

Quinto Elemento is a Colombian company that helps create self-care experiences through artisan cosmetic products. Its intent is to infuse the benefits of nature into personal care rituals. Their products are made with natural raw materials from local producers using clean, low-impact manufacturing. The brand uses 100% recyclable, biodegradable and compostable packaging made from cane waste, which contributes to conserving and promoting respect for the environment.

Lina says that Formula Botanica helped her understand the opportunities available in the beauty industry. Her courses helped Lina understand how to manage the brand’s growth and how to make the right business decisions. Formula Botanica gave her the education path that she was looking for. “It has been an amazing journey, full of professional information about the beauty industry around the world.”


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