Raíz & Luz

founder: Yeraldini Montoya
course: International Organic Skincare Entrepreneur Program
Graduation year: 2020
location: United States
Hero product: Ilumina C – Illuminating Oil Serum

Brand overview

Raíz & Luz is a premium Latin American beauty brand based in Tennessee, USA, founded by Yeraldini Montoya. Its aim is to connect consumers to the origin of the ingredients to promote a higher level of conscious consumerism. Raíz & Luz products are made by hand using exclusively cold-pressed botanical oils. The secret to creating potent and results-driven formulas is rooted in Yera’s direct trade partnership with local artisan oil producers in Latin America. By knowing exactly where its chosen ingredients come from and going directly to the producers, Raíz & Luz creates skincare that cares for your skin as much as it does for the people behind it.

Yeraldini says that firstly, Formula Botanica gave her the skills and confidence to create safe and high-performance formulas. Secondly, the business courses provided her with the tools to take bold and strategic steps toward creating a brand.

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