Merigold

founder: Hillary Tijerina
course: Certificate in Facial Masque Therapy
Graduation year: 2021
location: USA
Hero product: Merigold’s Monthly Face Mask

Brand overview

Merigold is an all-natural brand with a focus on organic facial masks. The founder Hillary Tijerina has many skills and roles in life; she is a mother, a nurse and a nutritionist. Hillary wanted create a brand that would empower women by giving them an opportunity to have time for themselves. Merigold follows the rule: what is good for your body is good for your soul. Each month, Merigold releases a new powdered mask to match the ever-changing rhythms of the seasons.

Hillary says that Formula Botanica helped her to create a consistent approach to formulating and to see how vital identifying and naming the purpose and intent of each ingredient was in getting the end result she was looking for.

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