Arthemysia

founder: Daniela Scartezini
course: International Organic Skincare Entrepreneur Program
Graduation year: 2022
location: Brazil
Hero product: Seiva. Body moisturizer

Brand overview

Arthemysia is an authorial, artisanal, and natural collection of botanical cosmetics for daily self-care rituals founded by Daniela Scartezini. It is a movement that celebrates clean and natural beauty (because we are sustainable inside and out) and the art of self-care rituals. Their mission is to elevate your daily skincare routine into gentle rituals and to bring nature into your home through their cosmetics and botanical perfume formulations.

Formula Botanica helped Daniela in many ways; she learned about the physiology of skin, raw natural cosmetic ingredients, how to formulate and also what she needed to launch her skincare brand.

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