founder: Suzanne Soto-Davies
course: Diploma in Organic Skincare Formulation + Diploma in Organic Haircare Formulation + Certificate in Cosmetic Stability Testing + Certificate in Organic Anti-Ageing Skincare + The Lab
Graduation year: 2019
location: Canada
Hero product: Bi-Phase Shampoo Bar – shampoo on one side and conditioner on the other – and it’s fully biodegradable!

Brand overview

Truu by Nature OBLOOM haircare products are crafted using clean, sustainable and eco-friendly ingredients. Its philosophy is to stop the greenwashing about what’s going on your scalp and hair, and down the drain. The brand takes pride in each product – from each precious, locally sourced ingredient to their eco-friendly packaging. Truu by Nature OBLOOM is simple, effective haircare inspired by nature.

The brand was founded by Suzanne Soto-Davies, who says that Formula Botanica was the foundation for her learning, the inspiration for her research and product design, and the support for her brand once she launched. “I could not have done this without the Formula Botanica team!”


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