Ibu Ayurveda

founder: Justene Catchon
course: Certificate in Organic Anti-Ageing Skincare
Graduation year: 2017
location: Australia
Hero product: Full Bloom Tridoshic Luminosity Face Oil

Brand overview

Founded by Justene Catchon, Ibu Ayurveda is inspired by traditional eastern skincare and self-care practices. Their products are formulated by naturopaths in small batches following Ayurvedic principles. They use therapeutic-grade herbs and herbal extracts, nutrient-dense plant oils, essential oils, floral hydrosols, and biogenic flower and gem essences. Their products deliver potent results while offering multidimensional support and balance. Ibu Ayurveda products are also vegan-friendly, cruelty-free, 100% natural, and contain certified organic ingredients wherever possible. Their mission is to promote a self-care routine to enhance your holistic well-being.

Justene says that prior to Formula Botanica, their range did not comprise advanced anti-ageing facial products. The course gave her the confidence to move in that direction, and she has many more products in line for release. “Completing the Formula Botanica course gave us the tools and resources we needed to expand from personal care to elevated anti-ageing skincare”.

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