Plantas Medicinas

founder: Irene Legaspi
course: International Organic Skincare Entrepreneur Program + Diploma in Organic Haircare Formulation
Graduation year: 2022
location: United States
Hero product: Three line eco-luxe shampoo and conditioner bars: Vata, Pitta and  Kapha

Brand overview

Plantas Medicinas is an ayurvedic beauty and wellness brand. Creating premium, holistic, eco-luxe and plant-based personal care products inspired by nature and ancient wisdom, the brand brings balance to the physical body, mind and emotions. Thanks to Formula Botanica, Irene Legaspi was able to combine her expertise of 20 years experience in the beauty industry as a hairstylist, a practitioner of ayurveda and an organic cosmetic formulator to create high-quality, results-driven, effective formulas. Plantas Medicinas is dedicated to embracing the power of nature and the sense of wellbeing it engenders to elevate conscious living and the beauty experience.

“Formula Botanica gave me the opportunity and confidence to create the formulations for my products. I felt supported and empowered to make my dreams into a reality. I knew from day one that I wanted to be the one who formulated my products and have that be part of my brand’s story.”

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