Sbeauty+

founder: Shirley Lee Sanford
course: International Organic Skincare Entrepreneur Program + The Lab
Graduation year: 2022
location: United States
Hero product: Hydrating complex serum

Brand overview

Sbeauty+ is based in the United States and was founded by Shirley Sanford who has worked in the beauty industry for over 30 years and is passionate about skin care products. For many years, Shirley has been exploring and formulating with different ingredients to create a high-quality skin care line that can offer good results. Sbeauty+ uses high-quality natural ingredients and botanical extracts which provide very effective results.

Formula Botanica played a key role in helping Shirley understand more about formulation, the business side of running a beauty brand, and by keeping her up to date with what’s new in the beauty industry. The school has helped Sbeauty+ on its journey and to grow as a beauty brand.

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