Jay & Co Beauty

founder: Yvonne Jokogbola
course: International Organic Skincare Entrepreneur Program
Graduation year: 2020
location: United Kingdom
Hero product: Glazed – facial oil

Brand overview

Jay & Co Beauty, founded by Yvonne Jokogbola, has the mission to empower people of colour, who are often excluded from the beauty conversation, and to encourage them to embrace their alter-ego skin. Through formulating products with science-backed, natural and organic ingredients, Jay & Co Beauty ensures that its products are effective and also gentle to the skin. The brand targets those stubborn skincare challenges that we all experience the most. With so many skincare products focusing on the specific needs of those with white skin, Jay & Co Beauty launched, realising there was a need for a brand that wished to transform the way people of colour feel and see themselves.

“Formula Botanica helped me make sure my brand was safe, effective and compliant,” says Yvonne.

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