founder: Hend Aldemerdash Hend Aldemerdash is a pharmacist on a mission to bring healthier and more natural skincare to the world. Passionate about helping others feel beautiful in their own skin, she is the creative force behind Pretty Nature, a brand dedicated to providing smooth, younger-looking skin from its base in Saudi Arabia. Hend attributes Formula Botanica as playing a pivotal role in enabling her to take a significant step towards realising her dream of becoming an organic skincare formulator and launching her brand.
Pretty Nature
course: Diploma in Organic Skincare Formulation + Advanced Diploma in Organic Cosmetic Science + Certificate in Organic Anti-Ageing Skincare + Certificate in Natural Cosmetic Preservation + Certificate in Cosmetic Stability Testing
Graduation year: 2021
location: Saudi Arabia
Hero product: Anti-Aging Face & Body oil + Retinol Serum + Jasmine Face & Body CreamBrand overview
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Eliziane is a Pharmacist and Biochemist, manages our Student Experience Team and provides technical advice for the ingredients research we undertake and provide. She loves bringing together the concepts of science, sustainability and organics. Read more about the Formula Botanica team.
