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Ayelet Meshulam from Ayelet


founder: Ayelet Meshulam
course: Advanced Diploma in Organic Cosmetic Science
Graduation year: 2020
Launch year: 2012
location: USA
Hero product: Renew Backuchiol and Cacay Night Cream, Pomp Hydrating Expediter Toner, Agean Resurfacing Mask

Brand overview

Ayelet Skincare is a US-based skincare company founded by Ayelet Meshulam. The company was created from the desire to develop clean and gentle skincare products that are also effective and give visible results. Ayelet® skincare focuses on high-performance, non-toxic, naturally-derived and result-driven products. It is also a Cruelty-Free company. Ayelet Meshulam improved her knowledge after finding Formula Botanica. With every order, they plant a tree with at the most deforested and environmentally needy locations worldwide. Ayelet® skincare’s packaging is environmentally friendly and sustainable in order to minimize the brand’s ecological footprint and to contribute to making a positive impact.


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