founder: Georgia Douvall
course: International Organic Skincare Entrepreneur Program + The Lab
Graduation year: 2021
location: United Kingdom
Hero product: Creamy Hydrating cleanser and Milky Argan Moisturiser.

Brand overview

Douvall’s is a leading natural skincare, haircare, makeup and wellness range based on argan oil. It offers luxury, innovative products of the highest quality using good-for-you ingredients which are responsibly sourced. Created by mother and daughter team Alicia and Georgia, the brand’s growing award-winning range was born after they discovered the phenomenal benefits of argan oil. They found a gap in the market for a skincare and a makeup range that is not only multi-tasking, but also packed with naturally-derived, skin-invigorating ingredients that really work – and are organic, eco-friendly and natural too.

Since graduating from Formula Botanica, Georgia has had the freedom and knowledge to take the brand to the next level. Her new-found skills, developed on her Formula Botanica program, have allowed Douvall’s to bring out new products quicker, and make higher quality and more natural/organic products. They have also improved their sales thanks to Georgia’s extra knowledge and her passion for making the brand’s own formulations. Douvall’s team is always looking for ways to rethink natural, and to provide exciting and high-performing products.

Formula Botanica has given Georgia the knowledge and understanding of products and the skin, allowing her to grasp and run with every part of the business. Georgia now enjoys the freedom to create unique products, and to truly understand what they are doing for the skin. Her Formula Botanica training has not only given Georgia greater financial freedom thanks to her growing and successful business, but also allowed her to make products that are more in line with her beliefs and ethos as a brand.


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