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Rita Jivani from Purple Swan

Purple Swan

founder: Rita Jivani
course: Diploma in Organic Skincare Formulation + Certificate in Cosmetic Stability Testing
Graduation year: 2021
location: United Arab Emirates
Hero product: Our cream based vitamin brightening mask

Brand overview

Founder and creator of the small skincare brand Purple Swan, Rita Jivani, became interested in natural formulation when researching eczema and psoriasis both of which her family had a history of battling.  Her research led her to dive deeper into what goes into skincare and she started creating natural deodorants with the little knowledge she gained. Moving on in time, Rita came across Formula Botanica, enrolled in the Diploma course and found the whole experience a game changer. She launched Purple Swan in 2016 and now creates with confidence using a variety of botanical extracts.


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