Lucidity Essentials

founder: Jade Inez Jemison
course: Diploma in Organic Haircare Formulation
Graduation year: 2022
location: USA
Hero product: Free my Follicles Scalp Care Line

Brand overview

Lucidity Essentials, a green, indie beauty company, was established in 2018. The brand caters to the ingredient-conscious consumer and offers hand-crafted scalp, hair and skin treatments that are made with meticulous care, using high-quality ingredients and intelligent formulations. Founder Jade Inez Jemison brought to the brand her 20 years’ experience as a hair stylist, infusing Lucidity Essentials with her passion for vegan, natural, organic product solutions for scalp, hair and skin care needs.

Jade says that the wealth of knowledge provided by the Formula Botanica Diploma in Organic Haircare Formulation drastically changed her outlook on her choice of ingredients. The course helped her to develop professional formulating skills and to create her product line with a thorough understanding of the synergy of natural ingredients and preservatives. This was important to Jade as an ingredient-conscious consumer herself. She is proud of formulating products with her clients’ wellness in mind and credits her studies with Formula Botanica for helping her create a brand that aligns with her ethos.


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