founder: Tiffany Elder
course: Diploma in Organic Skincare Formulation
Graduation year: 2017
location: USA
Hero product: The Sea Kelp Clay Mask and the Glow Oil

Brand overview

KLAY BOTANICS creates natural skincare in small-batches drawing on the infusion of high-quality botanical and Ayurvedic ingredients. Its products are formulated with naturally-derived, enriching ingredients designed to detoxify the skin and deliver nutrients with anti-ageing properties. Formula Botanica helped brand owner and formulator Tiffany to move away from vague internet recipes to formulate KLAY as a commercial cosmetics line built on precision, high performance and safety. Tiffany now has deep understanding about which ingredients work well together and of the regulatory and commercial environment underpinning natural cosmetic formulation, such as the essential oil dermal limits required for different areas of the skin. Knowing this, she says, is the key to successful product making.


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