Formula Botanica Graduate - Maia Mitreva

Witchcraft Botanicals

founder: Maia Mitreva
course: Diploma in Organic Skincare Formulation + Advanced Diploma in Organic Cosmetic Science + Certificate in Organic Anti-Ageing Skincare
Graduation year: 2016
location: Bulgaria
Hero product: Carrot eye creme

Brand overview

Witchcraft Botanicals (previously Handmaids) was founded by Maia Mitreva, Formula Botanica’s first Bulgarian graduate. Maia likes to say that her business ‘started with a rash’. She couldn’t find a solution to heal a skin problem she had and then turned to traditional Bulgarian herbal medicine. It worked beautifully and after that, she was hooked on natural, simple, pure cosmetics. After a couple of years of formulating, testing and developing, she now runs Witchcraft Botanicals and sells balms, creams and salves.


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