founder: Evado Arfs
course: Diploma in Organic Skincare Formulation
Graduation year: 2022
location: Sweden
Hero product: AyurBoost hair growth oil

Brand overview

Denaturelle is a Swedish-based, small-scale haircare and skincare company run by Evado Arfs, offering natural, organic products to promote healthy, strong hair as well as smoother, more radiant skin. Each product is handcrafted using ingredients from the African continent, the Nordic countries, and botanical extracts with a special focus on Ayurvedic herbs and Western medicinal plants. Its products are made with love and care, and the brand offers a range that caters to people who are sensitive to stronger scents.

Evado started her business in 2021 with a hair butter, but she was eager to learn more about the science of skin and how to make skincare products that comply with EU regulations. “Formula Botanica was the best place to start and I am glad I joined this amazing community of beauty business entrepreneurs”, she says.


Online Store


Visit Now

Free Online Course


Become like Evado

Leave us a comment


Copyright Herb & Hedgerow Ltd. 2012-2024 All Rights Reserved. Terms & Conditions | Privacy Policy | Earnings Disclaimer Herb & Hedgerow Ltd is a company registered in England and Wales. Registered number: 07957310. Registered office: Wadebridge House, 16 Wadebridge Square, Poundbury, Dorchester, Dorset DT1 3AQ, UK. Please do not post anything to this address.


We love receiving your emails. We try to respond to all messages within 2 working days, but are often much faster!


Log in with your credentials

Forgot your details?