Denaturelle

founder: Evado Arfs
course: Diploma in Organic Skincare Formulation
Graduation year: 2022
location: Sweden
Hero product: AyurBoost hair growth oil

Brand overview

Denaturelle is a Swedish-based, small-scale haircare and skincare company run by Evado Arfs, offering natural, organic products to promote healthy, strong hair as well as smoother, more radiant skin. Each product is handcrafted using ingredients from the African continent, the Nordic countries, and botanical extracts with a special focus on Ayurvedic herbs and Western medicinal plants. Its products are made with love and care, and the brand offers a range that caters to people who are sensitive to stronger scents.

Evado started her business in 2021 with a hair butter, but she was eager to learn more about the science of skin and how to make skincare products that comply with EU regulations. “Formula Botanica was the best place to start and I am glad I joined this amazing community of beauty business entrepreneurs”, she says.

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