Pure Culture

founder: Alexandria Gentry
course: Diploma in Organic Skincare Formulation
Graduation year: 2022
location: Philippines
Hero product: Wild Algae Super Skin Tonic

Brand overview

Pure Culture, based in the Philippines, is a luxury skincare brand that creates mindful, microbiome-friendly beauty centred on nurturing our ecosystems. It aims to set the highest standards in clean Filipino beauty, and Formula Botanica has helped them shape and work towards this goal. The brand’s products are anchored on three pillars: a strong focus on natural, biocompatible ingredients; highlighting sustainable Philippine-origin actives; and formulating for the microbiome.

Formula Botanica gave Alexandria a strong foundation in formulating and the confidence to experiment more. She says her course fueled her desire to learn more and helped her form the conviction that there’s a better, more mindful way to create cosmetic products.

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