Tigs & Moo Natural Skincare

founder: Alison Williams-Smith
course: Diploma in Organic Skincare Formulation
Graduation year: 2020
location: United Kingdom
Hero product: ‘Naked’ Body Butter

Brand overview

When Alison first decided to make her own DIY skincare at home, she threw together natural ingredients she had heard of and hoped for the best. Then, she enrolled at Formula Botanica which became the tipping point in her formulating career. During the course she learned in depth about the properties of natural ingredients and, most importantly, how to develop efficacious formulations targeted at a product’s end user. Alison felt that being able to fail and then improve a new formulation while having access to professional instruction was extremely important as a student; the course gave her what she needed and more.

Starting as a DIY formulator, Alison made skincare products at first only for family and close friends, as she felt she had neither the confidence nor knowledge to go any further. Now, armed with the expertise provided on her Formula Botanica course, Alison has launched her brand Tigs & Moo, which are the nicknames of her daughter and her son. Tigs & Moo sources the best ingredients to make the finest products for not only Alison’s own family, but now also for a growing customer base.


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