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Formula Botanica Graduate - Shelly Ann Winkour

Kiss Kiss Goodnight

founder: Shelly Ann Winokur
course: International Organic Skincare Entrepreneur Program
Graduation year: 2018
location: United States
Hero product: Lullaby Melting Balm Cleanser

Brand overview

Kiss Kiss Goodnight is a nighttime skincare brand founded by a momma of 4, Shelly Ann Winokur, on a mission to help create feel-good nighttime rituals that connect families in sweet ways. Kiss Kiss Goodnight provides skin-loving, plant-based (vegan), nighttime skincare for babies and mommas and people with sensitive skin. Their skincare essentials are made with the best botanical blends on the planet, including organic and wildcrafted ingredients from southern Africa and the Amazonian Rainforest. The knowledge gained from Formula Botanica courses was very important to the growth of the brand’s product range. Kiss Kiss Goodnight donates a percentage of its revenue to literacy programs and girls’ education in developing countries and won the “best baby brand” @beautyshortlist, as well as “best healing balm” and “best baby lotion.”


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Ana is the Content and Membership site coordinator at Formula Botanica. Learn more about the Formula Botanica team here.


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