founder: Monica Shirer
course: Diploma in Organic Skincare Formulation + Diploma in Organic Haircare Formulation
Graduation year: 2020
location: New Zealand
Hero product: Whipped Body Butters

Brand overview

BelleMax is an Auckland-based artisan skincare brand founded by Monica Shirer. The brand’s passion is to deliver handmade beauty products using natural ingredients to nourish your skin. It produces small batches using natural ingredients from New Zealand-based suppliers. BelleMax products are made using optimal, functional ingredients to nourish, hydrate and pamper your skin. BelleMax is perfect for those wanting to bring the freshness of nature into their lives.

Monica wanted to learn how to formulate safe skincare products, so she enrolled in the Diploma in Organic Skincare Formulation and she says that it has been the best decision in her journey as an entrepreneur. The course gave her the information, skills and experience on how to formulate her products safely and the basics of how to start her own business. “Thank you Formula Botanica.”


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