founder: Sandra Putri Aryanti Djajadisastra
course: Diploma in Organic Skincare Formulation + Advanced Diploma in Organic Cosmetic Science + Certificate in Facial Masque Therapy + The Lab
Graduation year: 2021
location: Indonesia
Hero product: Hydrating & Calming Body Wash and Moisturizing & Calming Body Lotion

Brand overview

Skincare is an important part of our daily routine, and it is Serenitree’s vision and goal to provide products that not only improve the health of our skin but also support sustainable living. Serenitree’s revolutionary skincare products combine the benefits of natural ingredients with their ability to maintain and care for skin health. They include essential oils to provide a calming, therapeutic effect.

Sandra Djajadisastra, founder of the brand, says that after taking her courses at Formula Botanica, she learned a lot about natural skincare, from formulation, natural ingredients and skincare application to the skin’s anatomy. This gave her the confidence to start a skincare business, empowering her as both a businesswoman and a cosmetic formulator. Sandra is very proud to be able to make her own formulations for Serenitree.


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