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Kanuni Brown

founder: Stacey Brown
course: Diploma in Beauty Brand Business Management
Graduation year: 2023
location: United States
Hero product: HydraCurl Conditioner

Brand overview

Stacey Brown, the founder of Kanuni Brown, a USA-based hair care company, brings a unique blend of a registered nurse’s insight and the expertise of a trained hair care formulator. As a graduate of the Diploma in Beauty Brand Business Management, Stacey has successfully crafted a successful brand that carries a haircare line aimed at rescuing damaged hair and promoting overall wellbeing by shielding it from potential risks.

Kanuni Brown’s formulas feature a diverse range of nurturing plant-based ingredients, vitamins, and minerals, targeting the restoration of dry hair, repair of damage, and protection against environmental elements like heat.

Stacey attributes her confidence in launching and effectively managing her new business to the Diploma in Beauty Brand Business Management. In her own words, “Taking the Diploma course for Beauty Business Management really helped me make great decisions on launching and managing my new business right from the start. Before taking the course, I didn’t realize how important establishing and keeping the right mindset would be! Because life happens, especially when starting a new business, having a positive and growth mindset can make all the difference between giving up on your dream or picking yourself back up and keeping moving forward.”

She emphasises, “The course enhanced my knowledge of personal and business money management. It helped me rethink my pricing strategy, create a business budget, and understand essential financial statements for effective business strategies.”

Stacey credits Formula Botanica’s education for providing a significant boost to her marketing efforts, resulting in a substantial increase in net sales and new followers. She considers everything she learned invaluable in helping her successfully launch and build her business.



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Eliziane Pozzagnolo | Formula Botanica

Eliziane is a Pharmacist and Biochemist, manages our Student Experience Team and provides technical advice for the ingredients research we undertake and provide. She loves bringing together the concepts of science, sustainability and organics. Read more about the Formula Botanica team.


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