Just by Emma

founder: Emma White
course: Certificate in Organic Anti-Ageing Skincare
Graduation year: 2022
location: United Kingdom
Hero product: Regenerating Face Cream and the Rejuvenating Facial Oil

Brand overview

Just by Emma is a small, independent skincare business based in Leigh-on-Sea, Essex, founded by Emma White. All products are handmade in her home studio/lab. Just by Emma’s ethos is about formulating products which focus on making your skincare routine natural, simple and affordable, but which also include ingredients of tremendous benefit for your skin.

First and foremost, Emma believes in being completely transparent about each ingredient included in each product, so the brand’s customers can make informed decisions about what they are putting on their skin. Just by Emma is keeping things simple for now and offers a basic skincare range that uses gentle, natural, plant-based oils, essential oils and extracts and some high-performing botanical extracts too.  All Just by Emma products are formulated with the aim of helping balance, nourish, hydrate, repair, regenerate and rejuvenate your skin – just naturally and simply.

After completing the Certificate in Organic Anti-Ageing Skincare, Emma felt empowered to start researching more complex formulations. By learning about the various ingredients which can help skin as it ages, Emma has been able to start working on new formulations and products to add to the range she currently sells.


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