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Minji from Soffli

Soffli by SeoulofSkin

founder: Minji Cho
course: Diploma in Organic Skincare Formulation
Graduation year: 2019
Launch year: 2020
location: USA
Hero product: Soffli Gentle Retinol Peptides Moisturizer

Brand overview

Derived from the word “soulfully” and meant to be pronounced “softly,” Soffli was launched with the purpose to provide mindful skincare products packed with a simple list of clean and proven ingredients. Minji Cho, founder of Soffli, believes that, just like food items you consume don’t need 50+ ingredients, your largest organ skin doesn’t need that either. For Soffli, the more ingredients you blindly put on your skin, the higher the chances of irritation or other skin issues. In Minji’s opinion, ~15 is the magic number that allows to formulate highly effective products that pack a punch without confusing customers when presented the full list. With Soffli, you can finally understand and feel good about everything you’re putting on your skin – and at affordable prices too.

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