founder: Inas Elshennawy
course: International Organic Skincare Entrepreneur Program
Graduation year: 2021
location: Dubai
Hero product: The Black Algae & 24k Gold Serum

Brand overview

InaSkin is a natural skincare line that creates luxurious products with high-performance ingredients combining essential vitamins, minerals and botanicals. Founded by Inas Elshennawy, the brand focuses on healthy pH levels and deeply encourages conscious consumption. It is a strong advocate of self-love and encourages women to embrace graceful, healthy ageing, loving their skin and themselves at any age.

Formula Botanica helped Ina to take her business to the next level and to go from being a hobbyist to an entrepreneur. The school helped her not only with formulation skills, but in learning what it takes to be a business owner. She says that Formula Botanica opened her eyes to real formulation techniques.


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