founder: Sandra Lidice Aldama
course: Diploma in Organic Skincare Formulation
Graduation year: 2022
location: United States
Hero product: “Turn Over a New Leaf” recovery facial balm

Brand overview

Based in Los Angeles, D’BRUJAS is a small, indie skincare brand with an artisan touch. With intentionally simple formulations, the brand takes a minimalist approach to uncomplicated yet meaningful self-care. Their water-responsible, plant-based products are based on safe, gentle formulas comprised of no more than ten consciously selected, high-quality functional and performance ingredients. D’BRUJAS encourages a deeper connection between skin, well-being and nature with products that not only cleanse, moisturise, balance, and nourish sensitive, oily and acne-prone skin but also make people feel good and touch their soul.

Founder Sandra Lidice Aldama says, “Formula Botanica has provided me with the knowledge and confidence to create safe and unique formulas to develop my brand.”


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