Vlog: Indie Beauty Expo London 2018

Lorraine and Gemma recently attended Indie Beauty Expo London 2018 and filmed a short vlog to share some thoughts with you about their visit.

We were excited to see so many Formula Botanica graduates exhibiting their brands at the Indie Beauty Expo which was held on 24-25 October at the Truman Brewery in Shoreditch, London. In addition, we met dozens of Formula Botanica students who were there as visitors. Together, our presence helped spread the word about the Formula Botanica world to the wider community of green beauty advocates and formulators.

Indie Beauty Expo’s (IBE) mission is to provide a platform to recognise, showcase and celebrate independent beauty brands and to support the growth and success of the entrepreneurs behind them. This was certainly clear from their inaugural London exhibition which saw brands attending from all over the world.

In this interview, Gemma speaks to:

IBE was founded by celebrity esthetician, Jillian Wright, and entrepreneur, Nader Naeymi-Rad. IBE was established to help the fast-growing category of indie brands connect to buyers, press, consumers and investors. Unsatisfied with the options available, Jillian and Nader formed IBE to provide a solution specific to market-ready indie brands.

We interviewed Jillian back in 2015 when IBE had just started, so it was wonderful to be part of their first ever European event with Indie Beauty Expo London. Their next European stop is Berlin in March 2019, when indie brands from Germany and further afield will be exhibiting their indie beauty formulations.

Dreaming of founding your own indie beauty brand?

With the global organic beauty industry set to be worth $22bn by 2024, there’s plenty of opportunity to find your own niche and follow in the footsteps of our alumni Zane, Dewi and Baljinder. Discover if beauty entrepreneurship is a path for you by taking a Formula Botanica free sample class. Many of our graduate entrepreneurs took our Diploma in Organic Skincare Formulation and then followed our Advanced Diploma in Organic Cosmetic Science. Together, these and our other accredited courses provide you with the skills and know-how to go on to create high-performance formulations.

Leave us a comment


Lorraine Dallmeier

Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Formula Botanica, the award-winning online organic cosmetic science school. Read more about Lorraine and the Formula Botanica Team.


Leave a reply

Copyright Herb & Hedgerow Ltd. 2012-2024 All Rights Reserved. Terms & Conditions | Privacy Policy | Earnings Disclaimer Herb & Hedgerow Ltd is a company registered in England and Wales. Registered number: 07957310. Registered office: Wadebridge House, 16 Wadebridge Square, Poundbury, Dorchester, Dorset DT1 3AQ, UK. Please do not post anything to this address.


We love receiving your emails. We try to respond to all messages within 2 working days, but are often much faster!


Log in with your credentials

Forgot your details?