Start Your Natural & Organic Skincare Business – Step 1: Create Your Skincare

Welcome to the 23 steps to start your natural and organic skincare business. If you want to learn how to create your natural skincare business, then this free video series is perfect for you. You can also follow us here at our Formula Botanica YouTube channel.

There has never been a better time to start your Organic Skincare Business

Formula Botanica has trained thousands of entrepreneurs around the world to become organic skincare entrepreneurs. Formulating with plants, roots, leaves, bark, herbs and spices is one of the most rewarding skills in the skincare world. When you study with our award-winning school, you gain the skills you need to start the skincare or haircare brand of your dreams.

Check out some of our talented graduates if you want to see the wonderful brands they have launched and the kind of hero products that get them noticed, from natural lotions, creams, balms, scrubs and masks to high-performance skincare formulated with precise active ingredients to target specific skin needs.

We believe, and have seen our students and graduates prove this true, that ‘everyone can formulate’. There are no barriers to entry to learning to formulate, and no, you don’t need to be a cosmetic chemist even though so many would-be indie beauty entrepreneurs think you might. We bust the key myths that stop people from learning to formulate in our article “I’m a formulator, and here’s what you need to know to be one too“.

Starting your own indie cosmetic business does mean putting in the hours learning, researching and practising formulation as well as gaining all-important business skills from financial to marketing.

But, let us reassure you that the world of natural formulation is fun and empowering and the more you put in, the more you will gain. To run an innovative successful natural beauty brand means leaving DIY internet formulation alone and growing your skills, both formulation and business, to create inspiring, high-performance beauty products. We know of some 200 Formula Botanica graduates with successful beauty brands and there a likely many more out there.

This growing group of new indie beauty entrepreneurs is spread around the world. Formula Botanica now has over 13,000 students from some 177 countries. Many take inspiration from the natural world right outside their door and create formulations based on the gorgeous botanicals native to their regions. What delights and amazes us is the unique approach each indie formulator takes and how individual their brands and products are.

The natural cosmetics’ sector is growing fast as consumers are increasingly seeking out more natural personal care options and look to new, smaller brands. Indie beauty founders are often hands-on, and take care to talk personally about their journey and are transparent about the provenance of their ingredients and about their aims to achieve greater sustainability.

There is plenty in our graduates’ stories to inspire you to start your own organic skincare business. But we know that going from formulator to beauty entrepreneur requires a roadmap and guidance. So, we’ve prepared a very special 23-part video series for you in which you can learn how to start your natural and organic skincare business. In this series, you will have an outline and checklist of the steps to take, the key issues to think about and plan for as well as gain some great insider tips.

Video training: Start your own organic skincare business

Step 2 – Make it Awesome

Step 3 – Upsell & Cross-sell

Step 4 – Comply with the Law

Step 5 – Set your Business Goal

Step 6 – Discover your Niche

Step 7 – Your Target Customer

Step 8 – Create your Brand

Step 9 – Packaging & Labelling

Step 10 – Money Matters

Step 11 – Your Manufacturing Strategy

Step 12 – Retail Strategy

Step 13 – Pricing your Products

Step 14 – Your Website

Step 15 – Generate Web Traffic

Step 16 – Social Media

Step 17 – Marketing

Step 18 – Advertising

Step 19 – Media & Bloggers

Step 20 – Organic Certification

Step 21 – Your Big Launch

Step 22 – Your Career

Step 23 – Be Realistic

These videos are meant to help you get started and build your organic skincare or haircare brand. If you want to network with skincare entrepreneurs all around the world, we also recommend you join our free Skincare Entrepreneur Mastermind group on Facebook which welcomes thousands of brand owners worldwide to network with each other.

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Lorraine Dallmeier

Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Formula Botanica, the award-winning online organic cosmetic science school. Read more about Lorraine and the Formula Botanica Team.