Welcome to the 23 steps to start your natural and organic skincare business. Today’s video is about finding your ideal target customer. Without understanding who you are selling to, you can’t focus or target your marketing materials properly and you run the risk of missing out on sales and income. One of the most important steps you can take when setting up your natural skincare business is to determine who your target customer is. Watch today’s video to find out how.
If you want to learn how to start your natural skincare business, then this free video series is perfect for you. You can also follow me here at my YouTube channel.
Lorraine Dallmeier is Formula Botanica’s Director. She runs DIY Beauty Diva at www.diybeautydiva.com and Herb & Hedgerow at www.herbhedgerow.co.uk where she shares all her favourite DIY beauty recipes and blogs about skincare science and becoming a #skinpreneur. Follow Lorraine on Twitter at @herbBlurb
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Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Formula Botanica, the award-winning online organic cosmetic science school. Read more about Lorraine and the Formula Botanica Team.