As the holiday season approaches, many of us in the Green Beauty Conversations community are contemplating how to gift beauty sustainably. This topic, which recalls our well-received episode on sustainable beauty alternatives to Black Friday, is more relevant than ever.
Brands face financial and emotional challenges as they enter the fourth quarter of the year; a peak period they rely on for the seasonal spend it brings. But, consumers in recent years have their concerns too and are now cautious about spending for various reasons from limited budgets to the realisation that over-consumption is at odds with preserving the planet.
Last week, we delved into the surge of beauty advent calendars in the UK; a phenomenon that signals a broader global trend. To continue this conversation, this episode focuses on sustainable beauty gifting. For those who missed the previous episode, do revisit it, and immerse yourself in the inspiring dialogue that podcast host and Formula Botanica CEO Lorraine Dallmeier takes forward in this opinion piece.
Quote from the host
The beauty industry thrives off getting us to buy as much stuff as possible… So how do we navigate the holiday season when gifting expectations are high and sustainability concerns are often low?
Key takeaways from this episode:
- DIY formulations: Lorraine encourages listeners to explore making their own beauty formulations as gifts, highlighting the joy and personal touch in such presents. For inspiration, she suggests seeing our blog post on easy-to-follow skincare recipes.
- Support small businesses: Emphasising the importance of small businesses in the global economy, Lorraine urges the community to shop from small indie brands, highlighting their significance and the impact of each purchase on these businesses.
- Brand loyalty: The third suggestion revolves around loyalty to small brands. Lorraine advises repeating purchases from familiar brands, sharing their products on social media, and helping these businesses grow sustainably.
- Celebrating diversity in celebrations: The episode acknowledges various global celebrations and hopes listeners receive gifts that align with sustainable and indie beauty values.
- Sustainable gifting challenge: Lorraine challenges listeners to adopt one or more of these sustainable gifting methods and share their experiences, especially if they fleshed out their good intentions by making DIY formulations.
If you want to hear more about some of the topics we covered, please delve back into the podcast archives. Go and listen to:
Episode 191: The rise and impact of beauty advent calendars
Episode 135: Sustainable alternatives to Black Friday
Episode 136: Why buy natural beauty products? – in this opinion, Lorraine explains why supporting local indie beauty brands matters.
Thank you for joining us for this episode of the Formula Botanica Green Beauty Conversations podcast. If you enjoyed listening, please share, subscribe and review this episode on Apple Podcasts, Spotify or Youtube so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook and Instagram.
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Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Formula Botanica, the award-winning online organic cosmetic science school. Read more about Lorraine and the Formula Botanica Team.
