Podcast 180: The key to indie beauty success – be visible, stay local

In the last guest episode, we heard from Formula Botanica graduate and indie beauty rock star Leslie Reichgelt, founder of Bella Botanicals, who has managed to smash every preconception we have about what a beauty brand should be and how one should operate. She shared some amazing tips on how to build a beauty business on a budget by simply networking and being visible in your own community.

Prompted by Leslie’s experiences, podcast host and Formula Botanica CEO Lorraine Dallmeier uses this episode to reflect on her early career and how difficult it was to put herself out there. Being the visible face of her business was terrifying at the start, but Lorraine persevered. It is daunting starting a new business and we all have moments of doubts. But, the key to success lies in getting out of your comfort zone and taking a leap of faith towards personal growth and your dreams of becoming a beauty entrepreneur.

How do fledgling beauty entrepreneurs shift their mindset to be successful in today’s economic climate? Listen in to an exciting and inspirational episode that offers a simple road map to pushing past your biggest fears and creating a successful beauty business on a budget and on your own terms.

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The key to starting a successful indie beauty brand? Being visible and selling locally to keep things budget friendly. Your first loyal customers are right in your own backyard. #indiebeauty #startupideas #beautybusiness Click To Tweet

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Every beauty entrepreneur at one time or another has felt fear and had doubts about starting a business or launching a new product. Where should I start? Do I have enough money? How to I compete in a crowded market? Will retailers want my products?

Who would imagine that thinking simply, inexpensively and creatively is the key to success. Lorraine’s lively interview with Leslie Reichgelt of Bella Botanicals shows us how it is possible to become an indie beauty entrepreneur with soaring sales and a viable business without having a big budget or global ambitions. Some 80% of Leslie’s sales come from local customers and she makes thousands of sales each year.

Leslie’s ethos is founded in building a community of loyal customers in her own backyard. What she recommends first and foremost is to harness your entrepreneurial energy to put yourself out there. Leapfrog your doubts and fears and get out there and talk to people, have conversations, and network with prospective customers; be visible. You will be amazed at your personal growth and how you grow in confidence.

This mental paradigm shift does not have to happen overnight. Each small step is important. There is no need to think you have to take over the world or that you need millions of dollars to make your beauty dreams come true. Everyone has the potential within them to make to accomplish this and start on a new venture that promises to be potentially life changing. You can do it too.

Formula Botanica has the blueprint to achieve exactly this transformation in our flagship International Organic Skincare Entrepreneur Program, which opens up for enrolment in a couple of weeks. Not only will you learn how to formulate and create beautiful botanical products, but also learn to think about how you can hustle in your local communities to create a successful business – just like Leslie.

My challenge to you for this week is to sign up for our free Masterclass, which we’re running at the time of this episode. We teach you how to make a botanical eye cream and then show you how you can turn that formulation into a business.  Get your free ticket now to secure your place in our Masterclass. It promises to be an exciting event.

Thank you for joining us for this episode of the Formula Botanica Green Beauty Conversations podcast. If you enjoyed listening, please share, subscribe and review this episode on iTunes, Spotify or Youtube so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook, Twitter and Instagram.

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