Start Your Natural & Organic Skincare Business – Step 7: Your Target Customer

Welcome to the 23 steps to start your natural and organic skincare business. Today’s video is about finding your ideal target customer.

Without understanding who you are selling to, you can’t focus or target your marketing materials properly and you run the risk of missing out on sales and income.  One of the most important steps you can take when setting up your natural skincare business is to determine who your target customer is. Watch today’s video to find out how.

If you want to learn how to start your natural skincare business, then this free video series is perfect for you. You can also follow us here on our YouTube channel.

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Lorraine Dallmeier

Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Formula Botanica, the award-winning online organic cosmetic science school. Read more about Lorraine and the Formula Botanica Team.