Podcast 94: How do we make solid formulations feel luxury?

How do we make solid formulations feel like luxury?

That’s the thought-provoking question Lorraine Dallmeier – Chartered Environmentalist, Biologist, and CEO of Formula Botanica – asks in this week’s episode of Green Beauty Conversations.

Building on last week’s conversation about sustainable beauty packaging, where Lorraine explored innovative solutions like plantable eyeliners and mushroom-based packaging, this week she shifts her focus to the products themselves.

In this episode, Lorraine explores solid formulations, which are undeniably one of the most sustainable formulations out there. But can they be as high-performance and luxurious as traditional beauty products? Find out in this exclusive episode and let us know what you think in the comments below.

“Solid formulations aren’t just about sustainability; they’re the future of luxury, high-performance beauty.” — Lorraine Dallmeier

Key takeaways:

• Solid beauty products can help reduce waste. Shampoo bars, conditioner bars, lotion bars, solid deodorants, solid perfumes, and other solid beauty products eliminate the need for unnecessary plastic packaging. However, consumer perception of these products as non-luxury items remains a challenge, which is why education is so important.
• High-performance ingredients can elevate solid formulations. While traditionally seen as functional, solid formulations can deliver visible results and rival their liquid counterparts if using similar high-performance ingredients.
• Consumer habits are shaped by beauty brands. Big beauty brands have long promoted liquid formulations. Changing this narrative requires indie beauty leaders to demonstrate how solid products can combine efficacy with sustainability.
• Indie brands are modifying consumer perception. Indie brands are reshaping consumer perceptions. With their unique ability to innovate and push the boundaries of traditional beauty products, they’re challenging mainstream brands and redefining how customers view beauty.
• Your role in sustainable beauty: By making, buying or gifting solid formulations – like solid shampoos, conditioners, deodorants, cleansers, serums or perfumes – you can help redefine beauty standards. This will in turn encourage more people to embrace solid beauty, creating a more sustainable future for us all.

Thank you for joining us for this episode of the Formula Botanica Green Beauty Conversations podcast. If you enjoyed listening, please share, subscribe and review this episode on Apple Podcasts, Spotify or Youtube so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook and Instagram.

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Lorraine Dallmeier

Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Formula Botanica, the award-winning online organic cosmetic science school. Read more about Lorraine and the Formula Botanica Team.