This Green Beauty Conversations episode sees the Formula Botanica team report on the top beauty trends 2019 as seen at In-Cosmetics Global held this year in Paris in early April. In-Cosmetics is one of the beauty industry’s key calendar events, and is a vast gathering of all branches of the cosmetics’ sector and is open to both trade and the public. The Formula Botanica team comprising School Director Lorraine, Education Manager Timi and Relationship Manager Gemma spread out among the vast exhibition halls to cover as many niche and sectoral beauty zones, workshops, supplier stands and talks as possible to give us a rounded and hot-off-the-press perspective on the top beauty trends for 2019. Formula Botanica also garnered a prestigious slot at the event; Lorraine was invited to give a keynote presentation and chose to tackle the traditional polarisation of synthetics vs naturals in a keynote entitled ‘Challenging the assumptions of naturals in cosmetics’. Comparing notes and looking back to previous editions of In-Cosmetics, this podcast sees the team dive into some 10 top beauty trends; some evolving still; some contentious; some fascinating; and most all three at once! The trends we focus on include: formulation and ingredient innovations; the industry’s focus on the skin’s microbiome; water-reduced and waterless beauty; sustainability; greenwashing; food’s influence on cosmetics; and bewildering and less than transparent new terms that cropped up such as ‘sub-zero waste‘. One theme that stood out throughout In-Cosmetics was how indie has gone mainstream; a fact acknowledged by In-Cosmetics 2019 as this was the first fair that included a dedicated Indie Beauty Trail. We came across around 50 Formula Botanica graduates and students at In-Cosmetics and would encourage more of you to attend next year’s fair in Barcelona. Our team offer advice on how to make the most of In-Cosmetics, which can be an overwhelming experience. Listen in, be inspired and discover how to include the top beauty trends 2019 in your formulations and brands. Thank you for joining us for this episode of the Formula Botanica: Green Beauty Conversations podcast. If you enjoyed this episode, please share, subscribe and review on iTunes or Stitcher so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook, Twitter and Instagram.In this episode, you’ll find out about how:
Key take-outs on how to make the most of In-Cosmetics as an indie brand include:
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Gemma Ortega Perez was Formula Botanica’s Relationship Manager between 2015 – 2019. To read more about the Formula Botanica team, visit our staff page.