If you’re exhausted by the beauty industry’s relentless push for more—more products, more consumption, more confusion—slow beauty could be for you.
The constant pressure to buy and apply can be overwhelming, leaving many of us wondering if our skin truly benefits from such excess. Fortunately, a change is underway. Join the slow beauty revolution, a movement that champions a mindful and minimalist approach to skincare.
In this episode of Green Beauty Conversations, Lorraine Dallmeier, Chartered Environmentalist, Biologist and CEO of Formula Botanica is joined by Liah Yoo, renowned beauty influencer and visionary founder of Krave Beauty. Liah is a pioneer of the slow skincare movement, advocating for a routine where less truly is more.
Imagine a skincare approach where every product serves a meaningful purpose, contributing to your skin’s well-being rather than overwhelming it. In this episode, Liah and Lorraine unveil the secrets of this minimalist approach that could revolutionise your skincare routine and redefine your relationship with your skin.
Don’t miss out on this fascinating conversation that’s redefining beauty standards.
“In an industry obsessed with more, it’s time to slow down and listen to what our skin truly craves. Our skin isn’t just a fashion statement; it’s an organ that needs care, respect, and simplicity.” — Liah Yoo
In this episode with Liah Yoo, you will hear:
- Liah’s journey: Learn how Liah’s skincare journey led her to question mainstream beauty and eventually start Krave Beauty. She shares her experience of going “cold turkey” on her skincare routine and the transformative impact it had on her skin.
- The philosophy of slow skincare: Discover what slow skincare really means and why it’s a game-changer for both consumers and the industry. Liah explains how this approach can lead to healthier skin by focusing on fewer, more effective products.
- Brand initiatives: Liah discusses Krave Beauty’s commitment to sustainability through innovative campaigns like Waste Me Not. Find out how Liah turns production mishaps into opportunities for community engagement and environmental education.
- The importance of a community: Liah shares insights on how Krave Beauty has created a community aligned with the values of transparency, sustainability, and minimalism. She talks about the importance of connecting with consumers who share these beliefs.
Key takeouts include:
- Less is more: Liah emphasises that more products do not equate to better results. Instead, overloading the skin can often lead to adverse effects. By simplifying your skincare routine, you can achieve healthier skin.
- Community and brand growth: Krave Beauty’s growth is driven not by traditional marketing but by genuine community building. Liah highlights the power of word-of-mouth and the role of social media in spreading the brand’s message and mission.
- Sustainability as a core business model: The episode delves into how Krave Beauty integrates sustainability into every aspect of its business. From thoughtful product launches to innovative waste-reduction initiatives, the brand sets an example for others in the industry.
- Revolutionising the beauty industry: Liah discusses the broader implications of the slow skincare movement, challenging the beauty industry’s norms and encouraging other brands to prioritise people and the planet over profit.
- Empowerment through knowledge: Education is at the heart of Krave Beauty’s mission. Liah talks about the importance of empowering consumers with knowledge so they can make informed decisions about their skincare choices.
Meet our guest: Liah Yoo
Liah Yoo is a renowned beauty influencer, skincare expert, and entrepreneur. She gained popularity through her YouTube channel, where she shares skincare tips that empower her viewers with knowledge, coupled with the experience she gained while working at Korea’s largest beauty conglomerate.
Liah has an international social media reach of over 1.5 million followers and built her credibility by helping hundreds of people achieve clearer and healthier skin by sharing her unconventional acne-fighting tips based on her own skincare journey.
Liah founded Krave Beauty in 2017, known for its intentional sustainable approach. Krave Beauty’s philosophy promotes slowing down the fast-fashion-like beauty industry. Liah’s impact extends beyond digital platforms, and she continues to empower people worldwide to develop a positive relationship with their skin.
Find out more about Liah Yoo and Krave Beauty:
- Website: Krave Beauty
- Instagram: @kravebeauty/@liahyoo
- TikTok: @kravebeauty
- YouTube: Liah Yoo
Related Episodes
- Episode 64: May Lindstrom in conversation
- Episode 110: Will indie beauty reject fast beauty?
- Episode 138: Does the world need more beauty brands?
Thank you for joining us for this episode of the Formula Botanica Green Beauty Conversations podcast. If you enjoyed listening, please share, subscribe and review this episode on Apple Podcasts, Spotify or YouTube so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook and Instagram.
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Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Formula Botanica, the award-winning online organic cosmetic science school. Read more about Lorraine and the Formula Botanica Team.
