Happy New Year and welcome to 2024! As we step into this brand new year, full of hope and opportunities, let’s dive into the exciting world of green beauty formulation. As CEO of the award-winning online organic cosmetic formulation school Formula Botanica, and your podcast host, I am here to guide you through formulating not just your skincare products, but your entire year.
Reflecting on last week’s episode in which we discussed the evolving dynamics in green beauty with visionary skincare entrepreneur April Gargiulo, the founder of acclaimed brand Vintner’s Daughter, I want to focus here on how you can channel your own aspirations into tangible goals for 2024.
Whether you’re dreaming of starting a new beauty brand, exploring new botanical ingredients, or wanting to take your existing business to new heights, this episode will help you set the foundations for a fulfilling year ahead in the world of green beauty.
Quote from the host
“This year is going to be MY year, and it could be YOUR year too. Let’s run through all the ways that you can formulate your 2024 exactly as you want it to be.” – Lorraine Dallmeier
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Key takeaways to inspire your formulation year ahead:
- Formulating your big idea: This year, start by visualising your big idea. Whether it’s launching or growing your beauty brand, the first step is to crystallise your vision. What impact do you want to make with your formulations? Dream big and bold, and put those ideas on paper.
- Formulating your brand: Branding is more than just aesthetics; it’s about creating an emotional connection. Your brand should be a channel for your big idea, resonating with your audience and conveying the essence of your formulations.
- Formulating your products: If you haven’t started formulating skincare or haircare products yet, now is the perfect time. For those already in the process, it’s time to finalise your creations. Remember, your products are a significant part of formulating your future.
- Formulating your beauty business: Transition from a formulator to a beauty entrepreneur. This involves setting up your business, from manufacturing to marketing, and making your dream a tangible reality.
- Formulating your credentials: Education and certification are key. Invest in your learning to ensure you’re well-equipped to bring your plans to fruition. Don’t try to do everything alone; proper training can significantly streamline your journey.
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Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Formula Botanica, the award-winning online organic cosmetic science school. Read more about Lorraine and the Formula Botanica Team.
