Ever heard of #UnderconsumptionCore? If you’re on social media, you probably have. This TikTok movement is making waves in the beauty and fashion industries, encouraging consumers to buy less, not more.
#UnderconsumptionCore is all about rejecting flashy “hauls” and endless beauty collections. It’s about reflecting on whether we truly need the latest products to feel fulfilled. And in this episode of Green Beauty Conversations, Lorraine Dallmeier, Chartered Environmentalist, Biologist, and CEO of Formula Botanica, talks all things underconsumption.
Last week, Lorraine and guest Ana Green discussed the growing trend of beauty brands slowing down their new product launches. This week, Lorraine delves deeper into the underconsumption movement.
Could this shift toward mindful, minimalist buying be the wake-up call the beauty industry has been waiting for? Join Lorraine as she explores how influencers are ditching the wasteful overconsumption mentality, encouraging beauty brands to rethink their strategies.
Tune in now to discover the movement that’s reshaping beauty. And who knows? It might change your consumption habits too.
“Just because you make products, doesn’t mean you can’t still encourage people to only buy what they need.” – Lorraine Dallmeier
Key takeaways
- The rise of underconsumption core: #UnderconsumptionCore emerged as a direct response to the “haul” culture that once dominated social media. Now, influencers are proudly displaying what they aren’t buying, challenging the idea that happiness is tied to consumption.
- Overconsumption and consumer fatigue: Many consumers are increasingly critical and tired of the excess promoted in beauty and fashion. Influencers are now sharing their “no buy” or “low buy” journeys, promoting minimalism and conscious consumption.
- A potential turning point for the beauty industry: The beauty industry needs to rethink its traditional model of constant new releases. The underconsumption movement signals a shift in consumer demand for sustainable and mindful beauty.
- Social media’s powerful role: TikTok and Instagram are amplifying voices calling for conscious consumption. As more influencers and consumers embrace #UnderconsumptionCore, the movement is gaining traction, suggesting a fundamental change in how society views materialism and consumption.
- Lorraine’s challenge to beauty brands and consumers: Lorraine encourages you—whether you’re a beauty shopper or brand owner—to rethink your approach to consumption. If you’re a beauty brand, you can promote mindful purchasing, and if you’re a consumer, you can adopt a more intentional approach to your shopping habits.
Thank you for joining us for this episode of the Formula Botanica Green Beauty Conversations podcast. If you enjoyed listening, please share, subscribe and review this episode on Apple Podcasts, Spotify or YouTube so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook and Instagram.
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Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Formula Botanica, the award-winning online organic cosmetic science school. Read more about Lorraine and the Formula Botanica Team.
