Podcast 263: The toothpaste industry doesn’t want you to hear this

What if everything you thought you knew about toothpaste was wrong? For decades, we’ve been told that toothpaste is the key to healthy, happy teeth. But what if the very thing you rely on for oral care was doing more harm than good?

It turns out that traditional toothpaste is packed with unnecessary ingredients, wrapped in plastic waste, and designed to keep you buying more. It’s a huge, wasteful industry built on habit, trapping consumers in a cycle that benefits big brands far more than us.

But what if there was a smarter and less wasteful way to care for our teeth?

Join Lorraine Dallmeier – Chartered Environmentalist, Biologist and CEO of Formula Botanica – as she talks with Axel Kaiser, the man behind Denttabs, the first and most researched toothpaste tablets in the world.

In this episode of Green Beauty Conversations, Axel shares his journey in revolutionising oral care, the surprising health and environmental benefits of toothpaste tablets, and what the toothpaste industry doesn’t want you to know.

If you’re ready to uncover the truth behind your daily routine, this will change the way you brush forever. Be warned: you may never buy another tube of toothpaste again!

“The moment you realise that brushing isn’t cleaning but polishing, everything changes – your teeth, your habits, and your impact on the planet.” — Axel Kaiser

In this episode with Axel Kaiser, you will hear:

• Why traditional toothpaste might not be as effective as you think. Axel explains how most toothpaste formulations rely on outdated science and unnecessary additives.
• How toothpaste tablets work — and why they’re better. Discover how Denttabs replaces the need for preservatives and foaming agents while providing a superior clean.
• The hidden environmental cost of toothpaste tubes. Every year, billions of plastic tubes end up in landfills. Axel breaks down why switching to a zero-waste alternative matters.
• What happens when you stop using toothpaste? Hear the stories of real people who made the switch to tablets and how their dental health improved.
• The psychology behind changing a lifelong habit. Why are people so resistant to giving up toothpaste, and what does it take to change their mindset?

Key takeouts include:

• Toothpaste is not essential for clean teeth — friction is. Axel explains how the polishing action of Denttabs removes plaque without the need for harsh chemicals.
• The biggest brands won’t change because it’s not profitable. The toothpaste industry thrives on keeping consumers reliant on its products, but disruptors like Denttabs are proving there’s another way.
• Sustainability in oral care is possible. Traditional toothpaste packaging is a huge contributor to plastic waste. Switching to tablets eliminates the need for single-use tubes. Tablets are also plastic-free, water-free, and travel-friendly.
• Change is hard, but the benefits are worth it. Making the switch to a new oral care routine requires a shift in mindset, but those who do it never look back.

Meet our guest: Axel Kaiser, founder of Denttabs

Axel Kaiser is the visionary behind Denttabs, a company revolutionising the way we think about oral care.

With over 20 years of research and innovation, Denttabs has created the world’s first toothpaste tablets that polish rather than just brush, providing a cleaner, healthier, and more sustainable alternative to conventional toothpaste.

Free from unnecessary ingredients and plastic waste, Denttabs offers a revolutionary solution for those looking to improve their dental health while reducing their environmental impact.

Where to find Axel and Denttabs: 

• Website: Denttabs
• LinkedIn: Axel Kaiser
• Instagram: @denttabs | @axel_kaiser_dt

Special offer for listeners: Get 20% off your first purchase on the Denttabs online shop, using code “formulabotanica”

Related episodes:

• Episode 59: How upcycled waste built a global beauty brand
• Episode 93: Innovative beauty packaging with mushrooms and seeds

Thank you for joining us for this episode of the Formula Botanica Green Beauty Conversations podcast. If you enjoyed listening, please share, subscribe and review this episode on Apple Podcasts, Spotify or Youtube so that more people can enjoy the show. Don’t forget to follow and connect with us on Facebook and Instagram.

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Lorraine Dallmeier

Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Formula Botanica, the award-winning online organic cosmetic science school. Read more about Lorraine and the Formula Botanica Team.