Natural and Organic Beauty Market to reach $54bn by 2027

2016-07 Organic beauty market

There has never been a better time to start your own organic beauty business. We’ve been saying this for a while now, but analysts keep telling us that we’re right. In fact, so many people want to know about the size of the global organic beauty market, that this is one of our most popular blog posts!

So to keep our information relevant and listing the correct figures, we’ve recently updated the information below to make sure it has the latest numbers for the global organic beauty market.

In 2015, Grand View Research announced that the global organic beauty market was likely to reach $15.98bn by 2020, as demand for organic skincare, haircare and colour cosmetics drives consumers to look for natural and organic labels.

Then in 2016, market analysis released by Persistence Market Research showed that with the year-on-year growth in organic beauty, the global market should be worth just under $22bn by 2024. Those figures suggest approximate growth of 8-10% per year. The current natural and organic beauty market is estimated to reach the value of US$ 11,057.1 Mn in 2016, which means that analysts expects the market’s value to double in the next 8 years.

As it turns out, growth more than doubled. The global natural cosmetics market is estimated to be worth $36bn in 2019 and is now predicted to grow to $54bn by 2027. London-based analysts Future Market Insights have put out a 2019 report to predict this latest boom, based on shifting consumer perceptions around natural ingredients in their cosmetics.

The growth of the global natural and organic personal care product market is driven by factors such as the expansion of distribution channels, increasing online customer reach, and modern retailers’ shift towards offering premium personal care products on shelves. Also, new product development, advertisements, and increasing spending capacity of consumers on premium products are primary factors driving overall growth of the global natural and organic personal care products market.

Global Organic Beauty Market: Main Sectors

Skincare maintains the top billing in the global organic beauty market, and is expected to emerge the most attractive segment, closely followed by haircare. This means that natural and organic skincare, combined with organic haircare, will form half of the total global organic beauty market.

The growth of the skincare products segment in the global natural and organic skin care products market is driven primarily by increasing demand for clean label products, coupled with increasing number of health conscious consumers globally.

Owing to increasing popularity and consumer preference towards online retail channel for purchasing cosmetics and hair care products, the global market is expected to witness significant growth over the forecast period.

Global Organic Beauty Market: Distribution Channels

The global natural cosmetics market is further segmented on the basis of sales channel, which includes wholesale/distributor, hypermarket/supermarket, convenience stores, specialty stores, online stores and club stores. Among all these segments, the hypermarket/supermarket is estimated to account for the largest value share and is expected to remain dominant in the global natural cosmetics market during the forecast period.

Online retailers offer another popular sales channel, with this segment estimated to be valued at US$ 1,979.3 Mn by 2016 end. Online retail is one of the most significant distribution channels used by various companies. Online retailers enable companies to enhance product penetration, improve consumer reach, and expand consumer base.

The 2019 study of the distribution network of the natural cosmetics market reveals that wholesalers or distributors remain the preferred choice for the purchase of natural cosmetics among consumers. Over 2 in 10 natural cosmetics products were sold through wholesaler or distributors in 2018.

Analysts maintain a positive long-term outlook on the global natural and organic personal care products market, anticipating global revenue to reach US$ 54,432.2 Mn by 2027, at an annual growth of 5.2% during this period.

If you’d like to learn more about how to become an organic skincare entrepreneur, join us by signing up for one of our organic cosmetic science formulation courses. Formula Botanica can help you on your way to starting the organic skincare or haircare business of your dreams. Try out our free sample class to see what it’s like to study with us.


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Lorraine Dallmeier

Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Formula Botanica, the award-winning online organic cosmetic science school. Read more about Lorraine and the Formula Botanica Team.


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