Can a beauty brand grow, innovate, and achieve international success without compromising its core values? That’s the question Lorraine Dallmeier, Chartered Environmentalist, Biologist, and CEO of Formula Botanica, asks in this week’s episode of Green Beauty Conversations.
Joining Lorraine is Laura Rudoe, the visionary founder and CEO of Evolve Organic Beauty.
From modest beginnings to becoming an internationally recognised name, Laura has remained steadfast in her mission to create sustainable, organic, and natural products that consumers can trust. But how does a brand achieve such growth while keeping sustainability at its heart?
In this episode, Laura reveals the transformative decisions that set Evolve apart, including bringing production in-house, embracing cutting-edge packaging, and setting new standards of transparency. She also shares her insights into the future of the beauty industry.
Whether you’re an aspiring beauty entrepreneur or simply passionate about sustainability in the beauty industry, this episode is a must-listen.
“Evolution happens gradually, and brands like Evolve can help transform the beauty industry by giving people natural and organic choices for all their beauty needs.” — Laura Rudoe
In this episode with Laura Rudoe you will hear:
- Background and inspiration for Evolve: How Laura’s background in business and ethical ventures inspired her to create Evolve Organic Beauty.
- In-house production: Bringing production in-house revolutionised innovation and sustainability for the brand.
- Pioneering packaging solutions: Evolve adopted pioneering packaging solutions including ocean-bound plastics, reflecting the brand’s commitment to sustainability.
- Evolve’s 15-year journey: Insights into Evolve’s remarkable 15-year journey from humble beginnings to global leader in sustainable beauty.
Key takeouts include:
- Values drive success: Laura shares how Evolve’s commitment to its mission resonates with customers, creating trust and driving growth.
- Sparking innovation: By managing its production, Evolve was able to test and launch products faster, reduce waste, and create unique formulations.
- Sustainability as a journey: Laura explains how Evolve’s transparency, sustainability reports, and scope 3 emission offsetting set new benchmarks in the industry.
- The future of ethical sourcing: Laura further highlights the potential of regenerative agriculture and ingredients like Kalahari melon seed oil, which support biodiversity and local communities.
Meet our guest – Laura Rudoe, founder and CEO of Evolve Organic Beauty
Laura Rudoe is the founder and CEO of Evolve Organic Beauty, a leading UK-based sustainable beauty brand. With a passion for ethical business and natural wellness, Laura launched Evolve in 2009 to create affordable, organic, and eco-friendly skincare. The brand is now distributed in over 45 countries and has won over 100 awards for its innovative products.
Operating from a wind-powered eco studio in Hertfordshire, Evolve is certified B Corp, vegan, and cruelty-free. Laura’s personal journey with skin issues and her Romanian heritage instilled a deep interest in natural healing, leading her to become an expert in skincare and sustainability. She is also a certified Reiki Master and holds an MBA from Harvard Business School.
Find out more about Laura and Evolve:
- Website: Evolve Beauty
- Instagram: @evolvebeautyuk/@laurarudoe
- TikTok: @evolveorganicbeauty
Special offer for listeners: Enjoy 20% off your next purchase at Evolve Organic Beauty with the code “FORMULABOTANICA20”. Excludes bundles and gift sets. T&C’s apply*.
*T&C’s: The code is valid on evolvebeauty.com only and can be used once per customer. The code cannot be combined with other offers or promotions. Expires on 31/03/25.
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Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Formula Botanica, the award-winning online organic cosmetic science school. Read more about Lorraine and the Formula Botanica Team.
