MISEICO | Sustainable Skincare & Wellness

founder: Michelle Chan
course: International Organic Skincare Entrepreneur Program
Graduation year: 2018
location: Singapore
Hero product: MIRACLE POUR multi-active serum

Brand overview

MISEICO (my-say-co), inspired by the meaning of ‘misei’ in kanji for clean beauty and ‘co’ representing community, is on a mission to redefine ageing and promote a holistic wellness collective where ProAge meets wellness.

With a profound understanding of the detrimental effects of unrealistic beauty standards on ageing, Michelle founded MISEICO to empower individuals to embrace their years with grace and confidence. Drawing upon her personal journey and extensive experience in formulating, she has crafted innovative and effective plant-based solutions that celebrate every aspect of well-being.

MISEICO champions conscious consumerism, offering minimalist, sustainable, and multi-functional products designed to minimise waste while maximising effectiveness. The brand is multi-award-winning, PETA-certified vegan, and cruelty-free, with a commitment to plant a tree with every order.”

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