MISEICO | Minimalist Clean Beauty

founder: Michelle Chan
course: International Organic Skincare Entrepreneur Program
Graduation year: 2018
location: Singapore
Hero product: MIRACLE POUR multi-active serum

Brand overview

MISEICO is a luxury minimalist clean beauty company based in Singapore. Michelle Chan, founder of the brand, believes that less is more when it comes to skincare. MISEICO designs multi-purpose holistic skincare for all skin tones, skin types and gender, simplifying the skincare routine. Michelle Chan is passionate to bring the highest quality and efficacy to the products with wonderful results that are good for the skin and for the planet. Sustainability is another focus of the brand, it uses recycled and repurposed material when it is possible and it is PETA-Certified Vegan & Cruelty-Free (No Animal Testing).

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