Costazul Beauty
founder: Mariela Rodríguez Ayala
course: International Organic Skincare Entrepreneur Program + The Lab
Graduation year: 2022
location: United States
Hero product: Tropical Wave
Brand overview
Costazul Beauty, founded by Mariela Rodríguez Ayala, was created to simplify skincare through conscious, multi-functional formulas made with plant-based and upcycled ingredients. The brand combines thoughtful formulation with sustainable innovation to support healthy, glowing skin. Costazul Beauty streamlines routines while minimising waste, offering effective solutions without unnecessary steps or excess. Ingredients are carefully selected not just for performance but also for their environmental impact, transforming overlooked natural resources into powerful, skin-loving actives. The brand stands for mindful beauty: skincare that nurtures with intention and respects the rhythms of nature. In an industry driven by excess and constant change, it offers a thoughtful alternative, one built on simplicity, connection, and care.
Mariela says:
“Before discovering Formula Botanica, I was simply exploring DIY skincare recipes online with no clear path to launching a brand. That changed when I found Formula Botanica and enrolled in the International Organic Skincare Entrepreneur Program. It was through this journey that I gained the clarity, skills, and confidence to turn my passion into a purposeful beauty business. Formula Botanica provided me with essential knowledge in natural formulation, sustainability, and how to strategically launch a skincare brand. I went from having zero experience to feeling truly confident in my ability to formulate safe, effective products that align with my values.”
She adds that learning about the success stories of past graduates inspired her and that the tools provided, especially The Lab, filled with formulation insights and ingredient deep-dives, were incredibly empowering.
“Additionally, the community, especially through the Facebook group, has been an invaluable resource. It’s a place to connect with like-minded peers, ask questions, share experiences, and stay updated on important trends and information in the industry. Thanks to Formula Botanica, I didn’t just learn how to make skincare; I learned how to build a brand rooted in integrity, innovation, and sustainability.”
