Georgie Bloom
founder: Racheal Anderson
course: International Organic Skincare Entrepreneur Program
Graduation year: 2023
location: Australia
Hero product: Bakuchiol Beauty Oil & Bubble Bath Elixir
Brand overview
Georgie Bloom officially launched in 2024, but its story began much earlier, one evening in the bath. Surrounded by bubbles, sipping Rosé, and inhaling gorgeous aromatics, Racheal, a self-confessed bath aficionado, realised this is what beauty is all about. Not chasing perfection or being self-critical, but the feeling. It is about taking a moment to relax and do something just for yourself, the way something awakens the senses and makes you feel good. From that moment, Georgie Bloom became a space where beauty is defined by experience: the way it feels, the way it smells, the textures that bring the senses to life. Racheal’s first creation, the Bubble Bath Elixir, captured this spirit, turning an everyday soak into a ritual of comfort, indulgence, and relaxation. Her second creation, Bakuchiol Beauty Oil, carried the same intention: not another step in a routine, but something to savour and return to. Today, Georgie Bloom creates plant-based bath, body, and skincare couture that celebrates individuality, feels beautiful, and awakens the senses.
“I had a spark, a dream to create skincare. What I didn’t realise was that it could actually become something much bigger. While searching online for tips, I came across Formula Botanica and joined a masterclass, from that moment, I was hooked. They gave me the skills and knowledge to work with natural ingredients, and the support from a fabulous community that built my confidence. What I learned inspired me to take things further and dive deeper into cosmetic chemistry. That little spark? It’s now Georgie Bloom”.
